By Ariel Hyatt, Cyber PR
You love making music. You have the passion, the finesse, and the vitality it takes to be a musician. That’s half the battle. But how do you keep that spirit up? There are many ways but, I don’t think that many could deny that increasing the income they make from their talent wouldn’t hurt.
But, just how does one increase their income? In this blog post I am going to focus on one of the ways in which you can. I’m going to help you do something I help my clients do every day and that is, increase your fan base. After all, your fans are your clients. They’re the people who will buy the ticket to your next show, the shirt selling at your merch table, and the digital album selling on iTunes. Before we get into the logistics of increasing your fan base, I want to point out something that, as a musician, you cannot afford to overlook- literally. When I say “increase” I don’t solely mean amass more followers for yourself. It means gaining new followers as well as strengthening the fans you already have. Studies have proven that it is much easier to get a client that already knows you and trusts you to make a purchase than it is to get a brand new client to purchase from you. Now keeping the tried and true and the potential fans in mind, here are ten fail-safe ways to increase your fan base.
10 Fail-Safe Ways to Increase/Engage With Your Fan base
1.) Your newsletter is gold. Why? Because your newsletter is the one place that you can communicate with your fans on your own terms. Not Facebook’s terms and not Twitter’s terms, but your terms. Your newsletter is a perfect way to keep your fans “in the know”. They can’t buy a ticket if they don’t know when you’re in town next and they can’t be excited for your upcoming project if they don’t know how it’s coming along. You can use Fanbridge.com or ReverbNation.com to send your newsletter one time per month. Monitoring your open rates will enable you to track the effectiveness of your newsletter.
2.) Use the information that is already available to you. Source your inbox and outbox for names and addresses to add. Always be sure to ask your friends and acquaintances if it’s OK to add them to your list. Being courteous will prevent anyone mistaking you for a spammer.
3.) Bring a clipboard to every live appearance. While you’re playing on stage you could be converting lots of idle concert goers into full-fledged fans. Seal the deal by having a clipboard be passed around during your set (or after) so people can sign up for your awesome, informative newsletter.
4.) On your homepage include a free exclusive MP3 or video. You can use the ReverbNation Fan Collector or Free Download widgets to deliver it.
5.) Follow 25 new people a week on Twitter.
6.) Keep a keen eye on who is engaging on your Facebook fan page. Ask your most engaged fans if you can have their e-mail addresses for your newsletter.
7.) Do likewise with Twitter.
8.) Start a blog. Begin sharing photos, stories, and thoughts in a more personal way with your fans. You’re more likely to create die-hard, purchasing fans when you are able to allow you’re fans to connect with you outside of your music. Think of your blog as the ideal place to show your fans who you are and what you really care about.
9.) Start a podcast or a vodcast and interview other artists with strong followings. You can then ask them to share your podcast with their fans and followers. It doesn’t have to be a large-scale production by any means. It can be a small, informal video on YouTube. Click here to see mine.
10.) Ask your fans to review your music at CD Baby, iTunes, and Amazon. According to Jeff Price, formerly of TuneCore, albums with customer reviews sell 33% more than albums without them!