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Best Practices + Tips , ACCEL

Getting the Most Out of Accel

Posted by Artist Growth on Nov 10, 2015 1:49:18 PM

So you’ve opted into AG’s Accel Network, and now you’re looking to get noticed. Here’s a quick breakdown of what data is included and how to be sure you’re represented accurately when we send out the reports every month. (If you’re not opted into Accel yet, or just want to learn more about it, check out our post on Accel: Why It Exists, What It Does, And Why It Matters.)

How the report works and what data is shared

Reports are delivered exclusively to Accel Network partners on a monthly basis (with the first report going out on Dec. 1st 2015!). Once you’ve opted into Accel from your settings, your data from the most recent 6 months is automatically eligible for the report. All you need to do is flip the switch, and any changes you make to your AG account will automatically be reflected in the report.

The following metrics, if available, are included in the report:

  • number of active markets (i.e. where you’re playing shows)
  • number of shows
  • gross revenues
  • total merch sales (from shows)
  • total album sales (from shows)
  • average guarantee
  • ticket sales (entered in specific events, not finances)
  • number of Spotify followers & YouTube subscribers

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Managing your account for the best results

One of the best parts of Accel is if you are already tracking your data properly, you don’t have to do any extra work. That being said, nobody’s perfect, and we sometimes forget to fill in a few blanks. Here’s a breakdown of some of the most important metrics featured in Accel reports, and how to keep them up to date.

Data Entered in Events

  • Active Markets: This data is based on venues/locations associated with your events, and shows what cities and regions you have performed in. Make sure all of your events are associated with a location (instead of “Venue TBD”).
  • Guarantees: The guarantee you enter into each event is used to calculate your average guarantee over the past 6 months.

  • Ticket Sales: This metric is determined by the ticket sales listed under the finances tab of an event. So make sure to record your final ticket sales for each show!

  • Revenues: All revenues entered under the finances tab within an event, as well as the main finances application, will be included in your gross revenues displayed in the report.

Data Entered in Tour Merch

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  • Total Merch Sales: Got a super popular T-Shirt? Be sure to log your count ins and count outs in Tour Merch, so your total revenue from apparel sales will be visible in the report.
  • Total Media & Album Sales: These numbers are taken directly from recorded media sales in Tour Merch. To be clear, this means that any revenues labeled as “album sales” added through the finances section will not be included as album sales in the Accel Report.   

A NOTE ON HONESTY

This should go without saying, but filling your AG account with fake data in the hopes of standing out will only result in problems. Seriously though, you’d be wasting your time and money just to announce that you’re not trustworthy (and you’d be ruining your own record books while you’re at it). AG also reserves the right to exclude artists from Accel reports for fishy looking data.

You can learn more about the basics of Accel, including FAQ’s, Here.